Back in October, Target announced Victoria Beckham as its newest partner, promising a capsule that would reflect “the charming, yet functional essence” of the designer’s Victoria, Victoria Beckham line. “It’s quite girly, fun, happy,” Becks said of the collection. “I’ve always said [the VVB collection] is the other side to my personality, it’s the other half of my suitcase. The fun side of me.”
Today, Target finally dropped the lookbook for the much-anticipated collaboration. And it is good. We’re talking bright colors, springy gingham and floral prints, and feminine, universally flattering silhouettes. (We’ve got our eye on the Arum lily-emblazoned shift dress above.)
Also featured in the lookbook are Beckham’s first-ever children’s designs. The line itself was inspired by the “shared experiences between mother and child.” Beckham, a mother of four, had a wealth of material to draw on. “Not only did Victoria provide a very specific design point of view on the clothing, which we were all expecting,” Mark Tritton, Target’s EVP and chief merchandising officer, told Refinery29. “The hands-on experience she has as a mom to help us understand how high the armpit should hit, or where the seam could go on a kids’ item.”
Victoria Beckham x Target is also the designer’s first foray into the plus-size realm. “I want to design for women no matter their budget, age, or size,” Beckham told Refinery29. “I want to empower women and girls, and make them feel like the best versions of themselves. The fact that I can offer plus size is really exciting, it’s a first for me, and it’s something important that I’m proud of.” Pieces will be offered in sizes XS-3X for women and NB-XL for the little ones.
Check out the full Victoria Beckham x Target lookbook in the slideshow below, and mark your calendars for April 9 when the collection hits Target’s racks and website, as well as Victoria Beckham’s online boutique (so as not to exclude international fans). It’ll be available in stores until April 30 or until supplies run out. And supplies will most definitely run out, seeing as everything is priced between — wait for it — $6 and $70.
All Images: Target