News & Runway

80s Fashion, Meghan Markle, Magnetic Lashes and Fashion Nova Ruled 2018, According to Google

WINDSOR, UNITED KINGDOM – MAY 19: Britain’s Prince Harry, Duke of Sussex and his wife Meghan, Duchess of Sussex leave from the West Door of St George’s Chapel, Windsor Castle, in Windsor on May 19, 2018 in Windsor, England. (Photo by Ben STANSALL – WPA Pool/Getty Images)

Google’s annual recap of the most-searched terms and questions gives us a peek at the topics that captivated us most throughout the year. To be expected, there were some surprises (Sylvester Stallone was the most-searched actor?) and some not-so-surprises (Meghan Markle was the most-searched person and Royal Wedding came in at number four for news).

Looking back at the fashion, 2018 seemed a lot more like 1980, 1990 or 2000, as these decades dominated our style searches — hardly a surprise given the number of brands and fashion designers that took inspiration from these decades or even dipped into their archives. When it came to top trending fashion brands, nine of the top 10 brands were luxury designers like Louis Vuitton and Versace. But coming in at number one was millennial fast fashion favorite Fashion Nova.

In terms of beauty, eyelash inquiries took the top three spots as searchers wanted to know how to apply magnetic lashes and what exactly is a lash lift. For more insights into the year’s top fashion and beauty searches, check out the lists below.

Google’s top trending fashion-related searches of 2018

  1. 1980s fashion
  2. Grunge style
  3. 1990s fashion
  4. 2000s fashion
  5. Meghan Markle
  6. Men’s fashion
  7. Harajuku fashion
  8. Hipster style
  9. Kate Middleton
  10. 1980s mens fashion

Google’s top trending fashion brands of 2018

  1. Fashion Nova
  2. Louis Vuitton
  3. Versace
  4. Givenchy
  5. Gucci
  6. Alexander McQueen
  7. Dolce & Gabbana
  8. Fashionphile
  9. Dior
  10. Moschino

Google’s top trending beauty and skin care questions of 2018

  1. How to apply magnetic lashes
  2. What is a lash lift
  3. How to remove individual eyelashes
  4. What hair color looks best on me
  5. How to do a cat eye
  6. How to take off makeup without makeup wipes
  7. How to apply aloe vera on face
  8. How to glue down eyebrows
  9. How to fix cakey makeup
  10. What color concealer to use

Read more about what was trending in 2018 at Google.

[ Next: These Are the Top 10 Beauty and Fashion Trends for 2019, According to Pinterest ]