Kim Kardashian is really branching out. She recently introduced a new body foundation via KKW Beauty. Now, she’s taking on Spanx by releasing a line of shapewear called Kimono Solutionwear. There’s already been some negative feedback stemming from her use of the word kimono, but Kim is pretty used to controversy. (She’s also faced backlash over her aforementioned foundation.)
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Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS – 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft
The idea has been in the works for 15 years. Kim was inspired to create the collection based on her own experience of having to cut her shapewear for it to properly fit her figure and always having trouble finding pieces that complemented her skin tone. Kimono has pretty much everyone covered boasting sizes from XXS to 4XL in nine different shades. If you’ve ever wanted to wear shapewear under your favorite evening gown but couldn’t due to its high side slit, Kim’s asymmetrical style will be your new BFF.
Although no official launch date has been set, Kim shared a few teasers and based on the reaction so far, we’re betting her shapewear will sell out just as fast as her body foundation, despite the criticism.