Style / Trends


Featuring Rumi a.k.a. eleria.
You can read her blog at


Q: Where do you live?
A: I’m currently living in the San Francisco Bay Area.


Q: What is your occupation?
A: I’m an Assistant Fashion Editor and also run my own eBay store selling vintage clothing.
Q: How old are you?
A: 25

Q: Describe your style.
A: Half California beach-inspired, half my take on Parisian chic. I know everyone says this, but I mix vintage/high street/designer to make my own look. Staples include ratty denim shorts, high waisted skirts, ankle boots (worn with everything!), more rugged and masculine classic American pieces (like beaten up denim, plaid, canvas military coats), jewelry picked up in extremely random places, and any extremely high heel with laces involved.

Q: Who are your favorite designers?
A: Alexander Wang, Karl Lagerfeld, Rodarte, Paulo Melim Anderssen, Luella, Miu Miu, Riccardo Tisci, Isabel Marant, and I would buy everything in The Row if I could!