In May, Gucci launched its DIY service, which offers customizable men’s tailoring, unisex jackets and shoes for guys and gals alike. The whimsical embellishment options are evidence of trailblazing Creative Director Alessandro Michele’s wish to show his clientele that “the way you dress is an expression of your personality, and that men and women should feel genuinely free to enjoy self-expression.”
According to a 2013 report from consulting firm Bain & Company, DIY-able offerings speak to fickle millennial minds. “As a growing consumer force, young shoppers demand more individualized products than their older counterparts—they’re not a one-size-fits-all generation.” To both Michele and Bain & Company, we say — duh.
Gucci is far from the only fashion house that has tapped into our need for unique touches. The Marc Jacobs Spring 2016 collection was bursting with crafty patches. Vetements’ updated vintage jeans flew off the shelves thanks to subtle yet innovative angled hems and reworked pocket designs. Yes, we want our 90s minimalism — but we want an edited version. Give us an asymmetrical hem or an inventive cut-out over standard Seinfeld fare any day.
Now, for those blessed with that elusive DIY gene, more power to you. This season’s various arts-and-crafts-inspired denim trends are just begging to be reproduced at home (for a fraction of the cost). For those of you who just know you’ll rue the day you dared to wield that seam-shearing X-Acto knife yourself, however, we’ve taken out the guesswork/handiwork. Click through the slideshow below for standouts from each DIY denim category and, for the more intrepid, tips on how to personalize your own wardrobe.