Gigi Hadid is most certainly on the road to campaign success this season. She’s already fronting Versace alongside Karlie Kloss and her campaign for Stuart Weitzman launched earlier this week. Now comes Gigi’s brand new campaign for MaxMara, making a triumphant return after she channeled Marilyn Monroe in the Fall 2015 ads. Gigi once again posed for legendary photographer Steven Meisel (who is quite fond of the American beauty), taking part in a classic studio sitting sporting air-drying hair and a gorgeous nude makeup look.
Yet the campaign seemed to leave our forum members divided. “Seriously?? How can a model like this rule the fashion world? She’s not sexy nor sensual, just plain awful!” cried a deeply unimpressed congacon the moment the campaign leaked.
“Not even Steven Meisel can make this girl look like a model. She really has no place in the modeling industry. Thankfully this is only accessories (too bad they ditched Amy Adams) so hopefully the mainline campaign is better, WITHOUT Gigi and WITH Meisel please,” added a less than impressed anlabe32.
Also left uncertain was DutchHomme: “She looks really bad but I like the outfit and the colors/photography.”
“I like it… Gigi is lucky to have Meisel,” fired back sixtdaily, as things began to brighten up.
Lola701 shared the same sentiments, writing, “I think that Meisel is the best photographer for her. Every time he is behind the camera, she looks like an 80s model and she is actually giving something!”
“Possibly the best she has looked in a while, it’s quietly beautiful,” appreciated Miss Dalloway.
In agreement and quick to voice praise was guimon: “She looks super stunning. No surprise. Great photo!”
Are you an admirer of Gigi’s latest campaign? Join the conversation and await more images here.