Whether you’re a fan or not of the 16-year-old who now needs no introduction, you can’t deny Kaia Gerber’s work ethic in 2018. She’s been on the covers of Vogue Italia, Vogue Paris and i-D Magazine, along with scoring advertising campaigns for the likes of Moschino, Saint Laurent and Versace (not to mention the number of shows Kaia walked during fashion week). Over recent months, Kaia has become a firm favorite of Karl Lagerfeld, who enlisted the young American beauty to star in one of Chanel’s handbag campaigns and, as announced back in January, the duo has even collaborated on a capsule clothing line. Thus, we shouldn’t at all be surprised to see Kaia become the face of Karl Lagerfeld’s namesake label for Fall 2018, shot by The Kaiser himself and styled by Carine Roitfeld.
Unfortunately, the campaign didn’t go over too well with our forum members. “Didn’t like the hair,” snapped ghostwriter10549 upon checking out the images.
“The hair ruined an otherwise good campaign,” echoed Urban Stylin.
“She looks like a soccer mom to me,” mocked forum member Ed.
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Apple wasn’t into it, either: “I don’t like any of her expressions here. And I don’t care if she is the model of the moment, this styling is ridiculous on her!”
“She has the same expression in every picture,” Perickles pointed out.
“Literally!” agreed Benn98. “Another overrated model who simply doesn’t deserve all these campaigns. There are so many professional working models who’d do the setting and Karl’s hideous attire for this brand more justice.”
“Why did they make her look so old? Horrible,” declared Nomar.
Check out the rest of the campaign and share your thoughts with us here.