In the world of magazines, January is the quietest month on the calendar, but given the fact we’re heading into a whole new decade, our favorite fashion glossies seem to be pulling out all the stops with superstar cover stars. There was Taylor Swift on British Vogue, a total of four cover stars on American Vogue and now ELLE picks none other than Beyoncé to front its January 2020 issue. A major coup for Nina Garcia (who has been doing a brilliant job this year), Beyoncé takes the opportunity to show off her new Ivy Park collaboration on two unique covers, both photographed by Melina Matsoukas and styled by Karen Langley.
But both covers proved to be total flops on our forums. “The nerve to put Beyoncé on January. This cover is meh,” declared MON.
“I love Beyoncé, but I don’t care about her not playing the game of magazines. Her forced, serious and static visuals, the Lemonade aesthetic. Fashion is fun and she is sucking the life out of it… I miss when she played the game,” commented Lola701.
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“Nothing works on the covers. And this must be the worst styling I’ve seen in some time. Definitely on her and not ELLE, this is not Nina’s style. Pity Nina sat on this for so long because maybe if it was dropped sooner it would have trended, but I doubt it will. Just as well it’s a January cover. Will be forgotten as soon as the next cover drops,” Benn98 chimed in.
“First cover is horrific. Can’t believe it made the cut. Still sick of Beyoncé,” ranted Handbag Queen.
Forum member caioherrero agreed: “I’m so tired of Beyoncé and that blasé face. She used to be so fun, now is so boring.”
Nomar wasn’t exactly jumping for joy, either. “Well I immediately saw that Ivy Park logo and rolled my eyes. No thanks.”
Will you be making a mad dash to the newsstand for ELLE‘s latest? Sound off here.