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Ellery Enlists Local Legends for Her Spring 2014 Campaign ‘Transcendenta’

ellery1You can take the girl out of Australia, but you can’t take Australia out of the girl. Or at least out of her Spring 2014 campaign, which comprises an all-star local lineup of O.G. supermodel Emma Balfour, photographer Holly Blake, and of course the Ellery brand itself. There’s also a bunny, which we’ll assume is also a homegrown.  

Since relocating to Paris two seasons ago, Kym Ellery has only strengthened her roots. Silhouettes are engulfing, metallics are shinier, textures are richer, and flares and bell sleeves have reached positively epic proportions. If you’re not here for the flare, look away now.

This collection added to that DNA an interesting mix of decadent eveningwear and punky edges – her kick-off point was looks the Ellery girl would wear on the red carpet — the combined effect of which was the exact opposite of last year’s Met Gala tragedy. (Reviews of Ellery’s Mercedes-Benz Fashion Week Australia show last month were almost unanimously positive.) Contemporary Australian artist Ben Barretto also worked with the designer to refashion his woven tapestries into bustier tops made from bricklayers’ line and abseiling cords.  

Blake shot the campaign in Wahroonga’s iconic Rose Seidler house, home of famous architect Harry Seidler. So many local legends. You can watch a video of the campaign shoot here


Image: Ellery