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Oscar de la Renta to Launch Extraordinary Fragrance

Oscar de la renta -extraordinary-perfume


After a year-old licensing deal with Inter Parfums, Inc., Oscar de la Renta is set to launch a women’s fragrance named after the late designer’s favorite way of paying a compliment. He was heavily involved in the creation of Extraordinary, including the bottle’s design. 

The fragrance was created in hopes of luring in a younger customer, in the 25 to 35 age range, in order to broaden the Oscar de la Renta customer base. In a statement to WWD, Michele de Bourbon, senior vice president of fragrance, said, “This had to be something sparkling, elegant but still have that flirtatious fruitiness and warmth that we know the customer loves to feel. We needed to have our own signature, something with beautiful, plush peonies and very qualitative neroli oil, a sparkle of citrus on top and a very warm woody character on the bottom.”

Extraordinary will be available in American department stores Macy’s, Dillard’s, Lord & Taylor and Belk in April. The eau de parfum will retail for $92 (90-ml) and $58 (40-ml), and will feature a rollerball and lip balm duo priced at $22. 

[via WWD]