Milan Fashion Week strives to steer designers toward a more eco-friendly approach, adopting the theme of sustainable development, or so-called ‘Green Fashion,’ for the entire week.
The Italian Fashion Chamber of Commerce, organizer of most of the events during fashion week, will reward Green Carpet Fashion Awards to the most eco-friendly fashion houses, reports AFP. The ceremony will take place at the Teatro alla Scala on September 23, and aims to “celebrate the best in sustainability in the luxury fashion chain.”
“[The awards] reflect the commitment of luxury fashion houses to sustainability, as they work to embrace rapid change while preserving the heritage and authenticity of small-scale producers,” Camera Nazionale della Moda Italiana said on its official website.
We look forward to seeing which designers embrace sustainability this season.